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How to play Santas Slay
That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.
“How do you balance that against not draining too much of the players’ funds and making sure that it has the stickiness, and that we’re not pushing players away, but encouraging them to come back?” he asks. “That really is the science.”
For Splash Tech, optimisation means protecting a safe and enjoyable experience while giving operators the opportunity to increase gross gaming revenue. “Getting that balance right is why we exist, really,” Wilson says.
What is Santas Slay?
The CEO highlighted the synergies between Sun International’s land-based and online operations, with the potential of capturing more of its existing customers’ online activity.
“We look increasingly at our business as one customer ecosystem or one customer platform, if you will,” he added. “I keep saying that SunBet probably wouldn’t be where it is today without a land-based business, and a land-based business probably wouldn’t be where it is today without SunBet.
“We continuously leverage off one another. Now, having said that, we know that almost all of us, or at least the vast majority of our land-based customers are playing online, but not all of them are playing with SunBet, so we see that bit as the opportunity.”
About Santas Slay
The action will kick off with New Zealand’s David Yan in the lead, sitting as he does with 5.3 million chips, a good chunk more than his closest challengers Yuri Dzivielvski (3 million) and Niklas Astedt (2.6 million). Of those two, it is perhaps the Swede Astedt who will fancy their chances more than anyone, desperate to seal the deal having accumulated almost $2 million in winnings in the tournament series but never having closed one out to take the outright win.
Elsewhere, there are some superstars of the game who are taking their places lined up behind the leaders in pursuit of poker profit. Canadian poker legend Sam Greenwood comes into the final a little short-stack with 1.9 million chips, but he’s immediately followed by another luminary of the game in Mikita Badziakowski. The Belarussian only has 1.4 million but will be doing everything he can to get over the line. The final table betting prices are slightly different to the order in which the players find themselves in the chipcounts:
As you can see, David Yan has enjoyed the most money being places on him and goes into play as the 4.12 odds favourite. He may have the most money placed on him, but almost double the number of bettors rate the Swedish pro Astedt as a good shot to see out the win for the first time. Sam Greenwood is tempting plenty of punters at odds of 10 and 103 people have invested in the Canadian to upset the chipcounts.
